Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 2 min read. 4 Reasons Why You Need To Hire A Photographer Lisa Shepherd Mar 20, 2017 10:30:00 AM Thinking about refreshing your brand, website or updating your sales toolkit? You need to choose... Read more
Social Media, Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing, B2B Sales, Branding 2 min read. The Importance of Foundational Activities Lisa Shepherd Feb 27, 2017 10:30:00 AM When we conduct your b2b marketing audit we look to establish a solid foundation for us to build... Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 2 min read. 6 Tips to Boost Your Profile on LinkedIn Lisa Shepherd Feb 6, 2017 10:30:00 AM With over 467 million users worldwide, LinkedIn is considered the most professional and effective... Read more
Social Media, Marketing Strategy and Planning, B2B Marketing, Content Marketing 2 min read. Your Social Media Calendar: What to Post and How Often Lisa Shepherd Oct 31, 2016 10:22:46 AM There are billions of people using social media each and everyday on various platforms. By 2018 a... Read more
Social Media, Marketing Strategy and Planning, B2B Marketing 1 min read. 5 Ways to Get A Killer LinkedIn Profile Lisa Shepherd Jul 4, 2016 11:02:54 AM With over 430 million LinkedIn users and growing, you want to make sure that yours meets the... Read more
Social Media, Outsourced Marketing, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 3 min read. What We Learned at the Art of Marketing Conference 2016 Lisa Shepherd Jun 20, 2016 10:40:09 AM Our General Manager, Gayle Kosokowsky, attended the Art of Marketing conference in Toronto on June... Read more
Social Media, Outsourced Marketing, Marketing Strategy and Planning, Marketing Tactics 2 min read. Four Reasons Why Your Business Can’t Afford To Ignore Social Media Lisa Shepherd Jun 14, 2016 11:03:44 AM If you knew there was an industry networking event taking place with all your existing and future... Read more
Social Media, Website, Marketing Strategy and Planning, Branding 2 min read. How to avoid making it to the #MarketingFail list Lisa Shepherd Aug 17, 2015 2:51:00 PM Social media can be your best friend and your worst enemy. It’s a double edged sword and needs to... Read more
Social Media, B2B Buyer Behaviour 3 min read. Make A Splash: Engaging On LinkedIn Effectively Lisa Shepherd Jul 15, 2015 10:00:00 AM 59% of the Canadian population may use Facebook, but when it comes to B2B, LinkedIn is where you... Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, Marketing Budget, B2B Sales 2 min read. How To Get Management Buy-In For Marketing Lisa Shepherd Jun 1, 2015 4:30:35 PM Last week, Mezzanine held its first ever "marketing speed dating" session. It was a huge success,... Read more