Social Media 2 min read. How To Use Social Media For B2B Sales Lisa Shepherd May 4, 2015 3:30:00 PM Social media is becoming main-stream in many business-to-business industries Learn what this means... Read more
Social Media, Marketing Tactics 2 min read. How to Use Use Social Media as a B2B Sales Tool Lisa Shepherd Jul 3, 2014 9:54:56 AM In the B2B realm, social media has gotten a rather bad rap. Many are quick to dismiss a social... Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, Content Marketing 2 min read. How To Use Social Media As An Effective B2B Marketing Tool Lisa Shepherd Oct 17, 2013 11:00:14 AM Social media may not initially seem like the best marketing tool for a B2B company; however, there... Read more
Social Media, Marketing Tactics, Branding 2 min read. The Pros and Cons Of Social Media Marketing In B2B Lisa Shepherd Sep 10, 2013 6:39:09 AM Are you helping or hindering your digital presence with your use of social media? So many companies... Read more
Social Media, Marketing Tactics, Branding 2 min read. Google+ as a B2B platform: why aren’t you using it? Lisa Shepherd Aug 29, 2013 7:19:43 AM Google+ has introduced exciting functionality that any B2B business could profit from – so why is... Read more
Social Media, Website, Marketing Strategy and Planning, B2B Buyer Behaviour, Content Marketing 1 min read. Free Digital Marketing Tips For Your Local Services Business Mezzanine Growth May 15, 2013 11:05:32 AM Local business owners often find it challenging to dedicate time and money to marketing. Taking... Read more
Social Media, SEO, Marketing Consulting, Marketing Strategy and Planning, Market Research, Competitive Intelligence, Market Assessment 2 min read. Is It Possible to Overdress B2B Marketing With Social Media? Lisa Shepherd May 8, 2013 10:15:42 AM Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created... Read more
Social Media 2 min read. How Many Twitter Accounts Is Too Many? Mezzanine Growth Mar 26, 2013 10:57:05 AM So, you’ve decided to use Twitter. But now the question becomes, how many Twitter accounts does... Read more
Social Media, Marketing Strategy and Planning 1 min read. Why Social Media Works for B2B Marketing Lisa Shepherd Dec 17, 2012 4:30:39 AM Ever been beaten to a job by a candidate with more LinkedIn recommendations? Or missed registration... Read more
Social Media, Marketing Strategy and Planning 2 min read. Don't Fake Your Social Media Presence Mezzanine Growth Sep 19, 2012 5:00:27 AM It's not surprising that social media shortcuts are becoming more prominent. The impetus to engage... Read more