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B2B marketing blog
Posts by Lisa Shepherd:
Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.
Yay! Spring has finally arrived and it is a great time to clean off the cob webs from your...
1 min read.
Proactive vs. Reactive Marketing Engagements
All marketing text books put emphasizes on the importance of properly planed marketing program...
I often look around and wonder how many others out there feel as shell shocked as I do when it...