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Years ago at a conference, I heard a now-former publisher of Chatelaine talk about doing what she...
Posts by Lisa Shepherd:
This is my second post in the series on The Importance of Brand Development for B2B Companies. In...
Again and again in the B2B marketing world, I am faced with the challenges derived from the...
Screen capture software is a great way to create new video B2B marketing content in just a few...
Recently the CEO of one of our clients was approached by a company that runs B2B trade shows for...
Among the 2012 B2B marketing trends, LinkedIn is definitely “in fashion”. Thousands of companies...
I recently had a conversation with a friend who is in B2B and I mentioned the phrase ‘relationship...
Part #1: Test your Mark-up Language Quality
Coming up with a new name for one of your products can be a long and laborious task. But it is...
Lead generation is a critical part of a business-to-business (B2B) marketing strategy. How do you...