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As a b2b marketing professional you always act as a liaison between multiple departments. You...
Posts by Lisa Shepherd:
When we begin working on a marketing plan for a new client we often spend countless hours learning...
Getting prepared for a tradeshow can certainly be a daunting task. There is so much to remember and...
For as long as I can remember I have started off the day by creating either a mental or written...
When a company is working on a new marketing piece, be it a website, pamphlet or newsletter,...
Microsoft SharePoint is a new “buzz word” in a corporate world. It is collaborative software that...
I recently started reading the book Enchantment by Guy Kawasaki (former Apple Executive). If you...
Short attention span – KISS (Keep it simple stupid) principle becomes more important as customers...
In managing the financial needs of your business do you assign the work to a few different...
You might have a good understanding of your competition, especially if you have been in your...