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For many SMBs, marketing budgets are limited so marketing directors need to be creative and really...
Posts by Lisa Shepherd:
Has it ever taken you months to chase down the buyer you needed to complete the sale? Did you sit...
Buyerology is defined as the decision journey that the buyer embarks on. If marketing was to only...
People don’t know what they don’t know. It’s a seemingly confusing statement, but in fact, it...
The growth of online analytic tools like Google Analytics has drastically changed how executives...
What the heck do a book and movie about Major League Baseball have to do with B2B marketing? Quite...
Trade shows, trade shows, trade shows... this will likely elicit a varying response depending on...
Every product has its story. In a digitally saturated environment, it’s easy to pass over the...
Everyone usually makes a New Year’s resolution…and quickly breaks it. However, this year, if...
Ever been beaten to a job by a candidate with more LinkedIn recommendations? Or missed registration...