Four powerful forces have made it harder than ever for salespeople to find buyers. Here’s how...
B2B marketing blog
Posts by Lisa Shepherd:
Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.
![](https://info.mezzaninegrowth.com/hs-fs/hub/468176/file-2769779698-jpg/blog-files/social-media-in-business-social-media-applications-guide-300x270.jpg?width=700&height=400&name=social-media-in-business-social-media-applications-guide-300x270.jpg)
Are you helping or hindering your digital presence with your use of social media? So many companies...
Google+ has introduced exciting functionality that any B2B business could profit from – so why is...
![](https://info.mezzaninegrowth.com/hs-fs/hub/468176/file-2769779573-jpeg/blog-files/marketing-tools-300x248.jpeg?width=700&height=400&name=marketing-tools-300x248.jpeg)
Plenty of B2B businesses are overlooking these relatively low-cost marketing methods. Here’s why...
![](https://info.mezzaninegrowth.com/hs-fs/hub/468176/file-2769779408-jpg/blog-files/cool-story-bro-300x300.jpg?width=700&height=400&name=cool-story-bro-300x300.jpg)
Every business has a story to tell with a beginning, middle and an end. If you haven’t taken the...
![](https://info.mezzaninegrowth.com/hs-fs/hub/468176/file-2769779368-jpg/blog-files/product-word-cloud.jpg?width=700&height=400&name=product-word-cloud.jpg)
Marketing Consulting,
Public Relations,
Marketing Strategy and Planning,
Marketing Tactics,
Manufacturing,
B2B Marketing
3 min read.
Does it Take a Village to Launch a Product?
Not too long ago the practice of product launch was not even recognized. Many companies simply...
The competitive challenge for business owners today has never been greater. Competitors match...
![Is It Possible to Overdress B2B Marketing With Social Media?](https://info.mezzaninegrowth.com/hs-fs/hub/468176/file-2769779198-jpg/blog-files/sm-picture-252x300.jpg?width=700&height=400&name=sm-picture-252x300.jpg)
Social Media,
SEO,
Marketing Consulting,
Marketing Strategy and Planning,
Market Research,
Competitive Intelligence,
Market Assessment
2 min read.
Is It Possible to Overdress B2B Marketing With Social Media?
Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created...
![](https://info.mezzaninegrowth.com/hs-fs/hub/468176/file-2769779028-jpg/blog-files/20130418_104536.jpg?width=700&height=400&name=20130418_104536.jpg)
Many B2B companies rely on trade shows in their marketing strategy for lead generation and...