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1 min read.
The Most “Trusted” Brands in 2012
According to an annual survey conducted by Reader’s Digest Canada, the following are the “Most...
Posts about B2B Buyer Behaviour (3):
Did you know that it costs five to seven times more to get a new customer than to sell to an...
Intermediaries are dead. Long live intermediaries!
You’ve got two customers? They’re the big one and the little one. As soon as you have more than one...
I was recently watching a few old episodes of Dragons Den, and it really got me thinking about ...
1 min read.
When Market Assessments Give You Bad News
We recently did a market assessment for a client who was interested in bringing a genuinely...
The ability to get closer to customers, users, and members, understanding their emerging needs and...
3 min read.
Getting the Most Out of Your Customer Research
Back when I used to sit on the client side of the table, when I got a chance to review reports from...
1 min read.
Six Questions for Entering Tough B2B Markets
Breaking into a tough market can require a new entrant to break long-standing supplier...
1 min read.
I'd Like to Check In
No one ever thought that consumers would want to make their lives public, I certainly didn’t. But...