Sales and Marketing Alignment, Manufacturing 2 min read. 8 Ways To Improve Distributor Performance Mezzanine Growth May 6, 2015 12:04:00 PM Many B2B companies sell through distributors and know the relationships they have with them are key... Read more
Manufacturing, B2B Marketing 2 min read. What takes a leader from ‘Good to Great’? Mezzanine Growth Mar 4, 2014 8:57:10 AM What do you need to do to become a more effective leader and take your company to the next level in... Read more
Marketing Consulting, Public Relations, Marketing Strategy and Planning, Marketing Tactics, Manufacturing, B2B Marketing 3 min read. Does it Take a Village to Launch a Product? Lisa Shepherd Jun 11, 2013 6:41:00 AM Not too long ago the practice of product launch was not even recognized. Many companies simply... Read more
Marketing Strategy and Planning, Manufacturing 1 min read. Manufacturers Have A Lot to Blog About Mezzanine Growth Apr 4, 2013 7:25:58 AM HubSpot data shows that 92% of companies who blog multiple times per day have acquired a customer... Read more
Public Relations, Marketing Strategy and Planning, Manufacturing 1 min read. Becoming Your Own Town Crier: Public Relations for Manufacturing Lisa Shepherd Mar 14, 2013 7:00:07 AM People don’t know what they don’t know. It’s a seemingly confusing statement, but in fact, it... Read more
Manufacturing 1 min read. Getting Canadian Manufacturing Back On Track After The Great Recession Lisa Shepherd Feb 21, 2013 6:30:53 AM Every product has its story. In a digitally saturated environment, it’s easy to pass over the... Read more