B2B Marketing Blog

04 Dec 2015

Is There A benefit To Marketing To Internal Customers?

Most companies think of their marketing as a way to connect with customers. But in B2B, there are many people involved in buying and selling who aren't customers. Think of all...

06 May 2015

8 Ways To Improve Distributor Performance

Many B2B companies sell through distributors and know the relationships they have with them are key to increasing revenues. However, what most B2B companies don’t do a great j...

04 Mar 2014

What takes a leader from ‘Good to Great’?

What do you need to do to become a more effective leader and take your company to the next level in 2014? Marketing Director Julia Stowell recaps some of the important learnin...

11 Jun 2013

Does it Take a Village to Launch a Product?

Not too long ago the practice of product launch was not even recognized. Many companies simply thought up the next greatest thing, built it and mistakenly believed their produ...

04 Apr 2013

Manufacturers Have A Lot to Blog About

HubSpot data shows that 92% of companies who blog multiple times per day have acquired a customer from their blog compared to 56% of B2B companies who blog monthly. Although y...

14 Mar 2013

Becoming Your Own Town Crier: Public Relations for Manufacturing

People don’t know what they don’t know. It’s a seemingly confusing statement, but in fact, it captures something quite simple: there are things happening in the world beyond m...

21 Feb 2013
Industries Manufacturing | 1 min read

Getting Canadian Manufacturing Back On Track After The Great Recession

Every product has its story. In a digitally saturated environment, it’s easy to pass over the origin of material things of use: how they’re made, where they come from, what th...