Most companies think of their marketing as a way to connect with customers. But in B2B, there are many people involved in buying and selling who aren't customers. Think of all...

Many B2B companies sell through distributors and know the relationships they have with them are key to increasing revenues. However, what most B2B companies don’t do a great j...

What do you need to do to become a more effective leader and take your company to the next level in 2014? Marketing Director Julia Stowell recaps some of the important learnin...

Not too long ago the practice of product launch was not even recognized. Many companies simply thought up the next greatest thing, built it and mistakenly believed their produ...

HubSpot data shows that 92% of companies who blog multiple times per day have acquired a customer from their blog compared to 56% of B2B companies who blog monthly. Although y...

People don’t know what they don’t know. It’s a seemingly confusing statement, but in fact, it captures something quite simple: there are things happening in the world beyond m...

Every product has its story. In a digitally saturated environment, it’s easy to pass over the origin of material things of use: how they’re made, where they come from, what th...