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It’s the first thing you pull out when meeting a new prospect – so why is it not top of mind when...
Posts by Lisa Shepherd:
Deciding whether to develop an in-house marketing team or to outsource can be a difficult decision....
Do you have a standardized client feedback process in place? Do you have regular touchpoints to...
When did you last review your business services unique value proposition? Research Manager Colleen...
“Big Data” was perhaps one of the hottest topics we saw at marketing conferences across North...
In this digital age, it’s sometimes impossible to verify the validity of information; gaining...
An ambitious team with a strong strategic plan is a winning combination, but in the excitement of...
As we look forward to 2014, one of the best things you can do to get great marketing results next...
There are numerous ways to increase revenue from a product; engage new customers within your target...
There are four famous Ps in marketing strategy: product, price, place and promotion.