The best way to entice 20- and 30-somethings to join your staff may come from your marketing...
B2B marketing blog
Posts by Lisa Shepherd:
Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.
My company, The Mezzanine Group, is currently recruiting for a marketing director. Anyone who posts...
3 min read.
How to Market to Disaster Victims
The fine art of promoting your disaster-recovery services without seeming like a jerk
Cheap—or free—software that can make you a more productive business owner
Even if your sales are high, shoddy marketing can still hurt your business value
Social media may not initially seem like the best marketing tool for a B2B company; however, there...
2 min read.
Should B2B Marketers Spend Time On Whitepapers?
We all have a finite amount of time to spend on marketing activities, so it’s important to allocate...
This is a true story, but with the details disguised so I can share it with you.
Does your company have a true competitive advantage? Read through these 5 steps below to ensure...
The 2013 Economic Action Plan proposed $920M in funding over the next five years to help small and...