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As a business-to-business marketer, you deal in the rough-and-tumble world of B2B. You don’t shy...
Posts by Lisa Shepherd:
Do you ever use an acronym so often that you forget it’s an acronym? That happens in B2B.
We wrote previously about a few reasons why competitive intelligence is still important to B2B...
2 min read.
Co-op Advertising and Market Development Funds: Bridging the Gap Between OEMS and Channel Partners
The importance of channel partners is growing for technology OEMs. Over 70% of tech sales will come...
In Mezzanine's first 5 years of business, the company did a lot of competitive intelligence (CI)...
As a B2B business owner or manager, marketing is something to which you’ve most likely given some...
The first rule of marketing is that you need to get the right message to the right person at the...
Successful companies have smooth processes and good relationships between sales and marketing that...
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4 REALLY GOOD REASONS TO REVISIT YOUR MARKETING PLANS Strategic B2B marketing plans for small- to...
Businesses evolve quickly, and no matter your speed, the competition and potential customers...