At this time of year, many companies are thinking about their marketing strategy. Do you have one,...
B2B marketing blog
Posts by Lisa Shepherd:
Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.
It’s hiring season. One role that’s on the radar for a lot of manufacturers (and other ...
The new year is just around the corner. Are you ready? Here are 5 ways to prepare your marketing...
There really is only one reason that any B2B company needs a lead nurturing plan. It's because 96%...
4 min read.
10 Marketing Automation Myths
There are a lot of misconceptions about marketing automation. As a result, myths abound about what...
Most sales managers think that the ability to build strong relationships is the secret to...
More than one-in-three (35%) of American workers are millennials, making them the largest...
Manufacturing companies didn't need to worry about marketing a decade ago. They produced the best...
Did you know there's a dirty secret in the marketing industry? Don't worry - it isn't a looming...
There's nothing wrong with being small. In fact, small businesses have a lot of advantages over...