Exhibiting at trade shows is still one of the most common and powerful ways to generate leads for...
![tradeshow_blog.jpg](https://info.mezzaninegrowth.com/hs-fs/hubfs/blog-files/tradeshow_blog.jpg?width=700&height=400&name=tradeshow_blog.jpg)
Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.