Marketing Consulting, Marketing Strategy and Planning, Marketing Tactics 3 min read. How to Market to Disaster Victims Lisa Shepherd Nov 5, 2013 5:03:46 AM The fine art of promoting your disaster-recovery services without seeming like a jerk Read more
B2B Marketing 3 min read. 3 Powerful Productivity Tools to Help You Get More Done Lisa Shepherd Oct 29, 2013 11:09:19 AM Cheap—or free—software that can make you a more productive business owner Read more
2 min read. The Surprising Way to Boost Business Value Lisa Shepherd Oct 23, 2013 4:20:36 PM Even if your sales are high, shoddy marketing can still hurt your business value Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, Content Marketing 2 min read. How To Use Social Media As An Effective B2B Marketing Tool Lisa Shepherd Oct 17, 2013 11:00:14 AM Social media may not initially seem like the best marketing tool for a B2B company; however, there... Read more
Marketing Strategy and Planning, Marketing Tactics 2 min read. Should B2B Marketers Spend Time On Whitepapers? Lisa Shepherd Oct 16, 2013 12:10:00 PM We all have a finite amount of time to spend on marketing activities, so it’s important to allocate... Read more
Marketing Strategy and Planning 2 min read. Become a Thought Leader in 10 Easy Steps Mezzanine Growth Oct 10, 2013 11:08:02 AM Sound too good to be true? Usually, it is. In this case, though, following the outline below and... Read more
Marketing Tactics 2 min read. Is cold calling working for you? Mezzanine Growth Oct 8, 2013 4:39:01 PM In my experience, cold calling as a singular effort is a waste of time. It is a dated method that... Read more
Marketing Tactics 2 min read. How to turn your distributors into sales powerhouses Mezzanine Growth Oct 3, 2013 4:41:38 PM Many B2B companies sell through distributors and know the relationships they have with them are key... Read more
Marketing Strategy and Planning 2 min read. How to take your company from $6M to $83M in sales Lisa Shepherd Oct 1, 2013 4:27:51 PM This is a true story, but with the details disguised so I can share it with you. Read more
Marketing Tactics, Branding 2 min read. Which B2B companies should invest in branding – and which shouldn’t Mezzanine Growth Sep 26, 2013 7:27:28 AM How do you measure the ROI on branding development for B2B? Are you convinced that building a... Read more