Rebranding is a huge project that needs a solid reason and strategic plan to effectively execute. Recently, Lisa Shepherd spoke with Gordon Gilroy from Vision Creative Inc abo...

Branding is an important way for businesses to distinguish themselves from their competition. What a brand conveys and how it is used by the people who work there sets the ton...

We’ve all seen them. Companies with logos and printed material that scream they were created in the 1980s.  There is nothing wrong with things that were created in the 1980s, ...

So much has changed in just a few short years. It wasn’t long ago that Canadian business-to-business (B2B) companies, especially manufacturers, really struggled to get noticed...

When we think of strong brands, the companies that come to mind are often consumer brands – like Apple, Coca-Cola, Google and Disney.  Branding hasn't been a topic that matter...

Every company strives to be known and to have a positive reputation. Having a strong and recognized brand is a valuable asset that helps a company boost its revenue and profit...

Lead generation and brand awareness are the top marketing priorities for business-to-business (B2B) companies. The question is, which one is more important? In this post we'll...

In B2B companies brand awareness was once the domain of marketing, while lead generation was mostly owned by sales. The internet has changed all that. Today companies can rely...

The pitch deck is more than just a gorgeous design.   It is in PowerPoint format (usually) and one of the many assets that Sales needs to introduce customers to your company, ...

One of the foundational elements that we audit during a marketing consulting engagement is the company brand.  Brand elements encompass the logo, company colours, how imagery ...