Marketing Consulting, Public Relations, Marketing Strategy and Planning, Marketing Tactics, Manufacturing, B2B Marketing 3 min read. Does it Take a Village to Launch a Product? Lisa Shepherd Jun 11, 2013 6:41:00 AM Not too long ago the practice of product launch was not even recognized. Many companies simply... Read more
Marketing Consulting, B2B Marketing 2 min read. Four Steps to Choose a Winning Name for Your Brand Mezzanine Growth May 31, 2013 7:49:33 AM Every business undergoes a naming process at some point. Most commonly, business names are created... Read more
Marketing Consulting, B2B Buyer Behaviour 3 min read. The Customer Experience – What You Don’t Know Can Hurt You Lisa Shepherd May 24, 2013 9:02:02 AM The competitive challenge for business owners today has never been greater. Competitors match... Read more
Social Media, Website, Marketing Strategy and Planning, B2B Buyer Behaviour, Content Marketing 1 min read. Free Digital Marketing Tips For Your Local Services Business Mezzanine Growth May 15, 2013 11:05:32 AM Local business owners often find it challenging to dedicate time and money to marketing. Taking... Read more
Social Media, SEO, Marketing Consulting, Marketing Strategy and Planning, Market Research, Competitive Intelligence, Market Assessment 2 min read. Is It Possible to Overdress B2B Marketing With Social Media? Lisa Shepherd May 8, 2013 10:15:42 AM Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created... Read more
Marketing Tactics 3 min read. 5 Ways to Get Value From Trade Shows Lisa Shepherd Apr 23, 2013 7:20:29 AM Many B2B companies rely on trade shows in their marketing strategy for lead generation and... Read more
Marketing Tactics, Email Marketing 2 min read. 8 Steps to an Effective Email Marketing Campaign Lisa Shepherd Apr 18, 2013 7:48:09 AM For many SMBs, marketing budgets are limited so marketing directors need to be creative and really... Read more
Marketing Strategy and Planning 2 min read. This Marketing Mistake Is Leaving Companies Adrift Mezzanine Growth Apr 9, 2013 7:20:39 AM Like a ship with no rudder, a company with no brand strategy may be moving forward, but lacks the... Read more
Marketing Strategy and Planning, Manufacturing 1 min read. Manufacturers Have A Lot to Blog About Mezzanine Growth Apr 4, 2013 7:25:58 AM HubSpot data shows that 92% of companies who blog multiple times per day have acquired a customer... Read more
Marketing Strategy and Planning, B2B Buyer Behaviour 1 min read. How Can Buyer Personas Help Generate More Leads? Lisa Shepherd Apr 2, 2013 7:15:17 AM Has it ever taken you months to chase down the buyer you needed to complete the sale? Did you sit... Read more