Marketing Consulting, Marketing Strategy and Planning, B2B Marketing 2 min read. Before You Call A Marketing Consultant Mezzanine Growth Jul 30, 2015 9:43:13 AM It’s that time of year again. You know, when you’re thinking about your marketing efforts of the... Read more
Marketing Consulting, Marketing Strategy and Planning 2 min read. Navigating the Ship: The advantages of working in a team Lisa Shepherd Jul 17, 2015 9:24:00 AM Before joining The Mezzanine Group as a Marketing Director, I was the Vice President of Marketing... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Buyer Behaviour, B2B Marketing, Content Marketing, B2B Sales 2 min read. Deadly Sin of Marketing #1: Lacking a Marketing Strategy and Plan Mezzanine Growth Jul 13, 2015 12:00:00 PM Whether it’s planning a vacation, driving to work or buying a new home, you always need a plan. B2B... Read more
Marketing Strategy and Planning 3 min read. Where should we start? Putting your marketing house in order. Lisa Shepherd Jun 24, 2015 11:00:00 AM As part of the launch of The Radical Sales Shift, we held a "marketing speed dating" session to... Read more
Marketing Strategy and Planning, Marketing Budget 3 min read. How long will it take to see marketing ROI? The experts weigh in. Lisa Shepherd Jun 22, 2015 1:00:00 PM When you've just started a marketing program for your B2B company, how long will it be before you... Read more
Marketing Strategy and Planning 1 min read. Why you should avoid pretty marketing Lisa Shepherd Jun 19, 2015 11:00:00 AM Beware the pretty marketer. I’m not suggesting you shouldn’t hire attractive people to work as your... Read more
Marketing Strategy and Planning 2 min read. Marketing Speed Date #2: Where Should We Start? Lisa Shepherd Jun 10, 2015 9:18:38 AM Last week I mentioned that we had a great "marketing speed dating" session, with B2B companies... Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, Marketing Budget, B2B Sales 2 min read. How To Get Management Buy-In For Marketing Lisa Shepherd Jun 1, 2015 4:30:35 PM Last week, Mezzanine held its first ever "marketing speed dating" session. It was a huge success,... Read more
Marketing Strategy and Planning 3 min read. 7 Radical Shifts in B2B Buying Lisa Shepherd May 22, 2015 11:58:00 AM The B2B buyer of today is different from the buyer of ten years ago. We’re in the midst of a... Read more
Marketing Strategy and Planning 1 min read. Is Your Company Ready for The Radical Sales Shift? Lisa Shepherd May 15, 2015 11:30:00 AM Over the last few weeks I've mentioned tidbits about a project I've been working hard on over the... Read more