Marketing Strategy and Planning 2 min read. We're giving away a strategic marketing plan Lisa Shepherd May 11, 2015 9:52:00 AM Does your company need a strategic marketing plan but doesn’t have the expertise to develop it? ... Read more
Marketing Strategy and Planning 2 min read. 3 Bonus Lessons from The Radical Sales Shift Lisa Shepherd Apr 27, 2015 3:32:00 PM Three bonus lessons from The Radical Sales Shift just for ProfitGuide readers. Follow these... Read more
Marketing Strategy and Planning 2 min read. Marketing Strategy and Planning Mezzanine Growth Apr 21, 2015 8:08:00 AM Read more
Marketing Strategy and Planning 3 min read. How To Develop A Strategic Marketing Plan Lisa Shepherd Apr 15, 2015 7:45:00 PM Have you just been given the task of mapping out your company’s strategic marketing plan? It can... Read more
Marketing Strategy and Planning, Marketing Tactics 2 min read. 3 Things I Learned From Toronto's Best B2B Marketers Lisa Shepherd Apr 3, 2015 9:25:00 AM B2B marketers share their expertise at the AMA panel. I was recently invited to moderate a panel... Read more
Marketing Strategy and Planning, Market Research 2 min read. Make one budget change to avoid product launch failure Mezzanine Growth Mar 30, 2015 12:44:00 PM Did you know that the global success rate of new product launches is 4%? A whopping 96% of new... Read more
SEO, Marketing Consulting, Outsourced Marketing, Website, Marketing Strategy and Planning, Marketing Tactics, Marketing ROI, B2B Buyer Behaviour, Content Marketing 3 min read. Creating Killer Content Using Google's Keyword Planner Lisa Shepherd Feb 19, 2015 5:00:00 AM It’s Time to Let Your Prospects Educate Themselves Here, we’ll unveil a step-by-step guide which... Read more
SEO, Outsourced Marketing, Website, Marketing Strategy and Planning, Marketing Tactics, Marketing ROI, B2B Buyer Behaviour, Content Marketing 2 min read. The New Way To Blog: Answer Your Prospects' Questions Lisa Shepherd Feb 12, 2015 5:15:00 AM Improving the Idea-Generation Process Every corporate blogger has experienced it. Fingers hovering... Read more
Outsourced Marketing, Marketing Strategy and Planning 2 min read. How much does good marketing really cost? Mezzanine Growth Jan 29, 2015 10:00:00 AM If you want your marketing to make a difference, follow these benchmarks One of the most frequent... Read more
Marketing Strategy and Planning 2 min read. New to Marketing? Here's How to Get Results. Lisa Shepherd Jan 27, 2015 2:23:55 PM One of the most common questions that B2B company owners ask is: "Our company is new to marketing,... Read more