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With over 467 million users worldwide, LinkedIn is considered the most professional and effective...
Posts by Lisa Shepherd:
Email marketing is one of the most popular tools in the business to business marketing tool-belt....
In our recent whitepaper on strategic marketing planning for Business-to-Business (B2B) companies,...
When it comes to marketing products and services in the B2B industry, marketers put a lot of focus...
There are hundreds of millions of blogs (Tumblr says about 320 million) and millions of new posts...
Buyer or customer personas are fictional, generalized representations of your ideal customers and...
We’ve all read the articles, whitepapers and books on strategic marketing planning. And we’ve even...
We’ve all heard it before; in the world of marketing, content is king! But is all content created...
More than 65% of business-to-business (B2B) marketers rank webinars as one of their top marketing...
Perhaps the most exciting thing about working in B2B marketing is the pace at which new technology...