Your company’s website is the single biggest vehicle for communicating your brand messaging to the...
B2B marketing blog
Posts by Lisa Shepherd:
Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.
3 min read.
Choosing the Right Writer for Your Brand
Your company might have an accomplished, in-house team capable of tackling almost anything: From...
There are billions of people using social media each and everyday on various platforms. By 2018 a...
Who thinks to check out their competitor’s marketing tactics as they’re building their own? We do!...
If you run a business-to-business (B2B) company or are responsible for sales in one, chances are...
B2B marketeering is sometimes considered less exciting than marketing to consumers. But it doesn’t...
3 min read.
Is your marketer brain dead?
When I saw this comic, I gasped. I sent it to my colleague, and we both gasped some more. We...
2 min read.
5 Ways to Strategically Partner with Your CIO
An executive leadership team is only as strong as the relationships between its team members. When...
2 min read.
Is Email Marketing Still Important?
Top reasons why email marketing is still an effective form of communication for businesses of all...
With the 2016 summer Olympic Games underway in Rio, we thought it was a great time to drive home...