B2B Sales 2 min read. [Book Review] The Ultimate Sales Pro Lisa Shepherd Oct 18, 2018 9:15:00 AM Most sales managers think that the ability to build strong relationships is the secret to... Read more
Strategic Marketing 3 min read. 6 Tips For Marketing Your Products And Services To Millennials Lisa Shepherd Oct 9, 2018 11:00:00 AM More than one-in-three (35%) of American workers are millennials, making them the largest... Read more
Manufacturing, Strategic Marketing 8 min read. The Essential Guide to Marketing a Manufacturing Company Lisa Shepherd Oct 5, 2018 8:15:37 PM Manufacturing companies didn't need to worry about marketing a decade ago. They produced the best... Read more
Marketing ROI, Marketing Budget 3 min read. Understanding The ROI Of B2B Marketing [Example Calculation] Lisa Shepherd Oct 2, 2018 11:55:00 AM Did you know there's a dirty secret in the marketing industry? Don't worry - it isn't a looming... Read more
Marketing Strategy and Planning 2 min read. When You're Small (ish), Looking Bigger Can Be A Good Marketing Strategy Lisa Shepherd Sep 28, 2018 1:15:00 PM There's nothing wrong with being small. In fact, small businesses have a lot of advantages over... Read more
B2B Marketing, Tradeshows 3 min read. 5 Ways To Calculate If You Should Exhibit At That Trade Show Lisa Shepherd Sep 21, 2018 8:30:00 AM Exhibiting at trade shows is still one of the most common and powerful ways to generate leads for... Read more
2 min read. 5 Ways Marketing Consultants Are Worth It Lisa Shepherd Sep 18, 2018 10:45:00 AM Smart people know that they can’t possibly know everything. This is particularly true in business.... Read more
Content Marketing 3 min read. 15 Tips to Get Your Content Noticed Lisa Shepherd Sep 13, 2018 11:45:00 AM Did you know that 91% of B2B marketers use content marketing1 because it generates three times as... Read more
Lead Generation 3 min read. Should You Pay Commission to Your Director of Demand Generation Lisa Shepherd Sep 10, 2018 1:30:00 PM Directors of Demand Generation are usually responsible for creating, generating, executing,... Read more
Social Media 4 min read. 3 Reasons that B2B Companies Should Invest in Paid Social Now Lisa Shepherd Sep 4, 2018 2:00:00 PM Only 32% of B2B marketers used paid ads on social media as part of their marketing strategy in 20171 Read more