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1 min read.
5 Steps to Make PR Work for Your B2B Company
Traditionally, marketers have used press releases to increase brand awareness for a product or...
Every marketing tactic has a purpose behind it – from a simple activity, such as a press release,...
Years ago at a conference, I heard a now-former publisher of Chatelaine talk about doing what she...
As a CEO running a B2B organization, you need to know how your marketing programs are contributing...
1 min read.
Marketing is Key to Productivity
Every month or so there’s a study or report bemoaning Canada’s relatively low productivity, and...
Since its launch, Twitter has become one of the top 10 most visited websites on the Internet and,...
Segmentation is key to understanding and speaking with your customers. In my last blog, ...
You’ve got two customers? They’re the big one and the little one. As soon as you have more than one...
2 min read.
Setting Fact-Based Metrics When No Facts Exist
At The Mezzanine Group, we focus on the science of marketing. We’ve talked about the “art” of...
Marketers can sometimes get too focused on the day-to-day of marketing execution. With so many...