B2B Marketing Blog

27 Feb 2017

The Importance of Foundational Activities

When we conduct your b2b marketing audit we look to establish a solid foundation for us to build out marketing activities.  We don’t want to push leads back to an outdated web...

28 Sep 2015

Differentiating your business: 2 ways to stand out from the crowd

This past spring, Mezzanine hosted a “marketing speed dating” session, where leaders and marketers from B2B organizations had 15 minutes to pick the brains of one of our marke...

17 Aug 2015

How to avoid making it to the #MarketingFail list

Social media can be your best friend and your worst enemy. It’s a double edged sword and needs to be wielded with care and respect. Though posts on social media have a relativ...

26 Sep 2013

Which B2B companies should invest in branding – and which shouldn’t

How do you measure the ROI on branding development for B2B? Are you convinced that building a strong brand foundation is critical to your company? Read on to learn why you mig...

10 Sep 2013

The Pros and Cons Of Social Media Marketing In B2B

Are you helping or hindering your digital presence with your use of social media? So many companies start out with the best of intentions, but aren’t able to follow through. R...

29 Aug 2013

Google+ as a B2B platform: why aren’t you using it?

Google+ has introduced exciting functionality that any B2B business could profit from – so why is it that so few businesses use it? They just don’t know about it! Learn some i...

20 Jun 2013

Is your B2B story sharable, or is it DOA? - Christine Sheppard

Every business has a story to tell with a beginning, middle and an end. If you haven’t taken the time to write it for yourself, what are your customers ‘reading’ about your br...

30 Jul 2012
Branding | 2 min read

4 Critical Elements of Building a Brand

This is part four of four in a series on brand development for business-to-business (B2B) companies. Read the previous posts here:

29 Jun 2012

How to Build a Persuasive B2B Brand

If we had to sum up the secret behind building a persuasive B2B brand, we would say the key is hard work and persistence. A lot of effort is involved in getting the level of r...

28 May 2012

Beware! What Brand Building is Not

This is my second post in the series on The Importance of Brand Development for B2B Companies. In my first post I covered the four tenets of building a strong brand. Today, I ...