Marketing Strategy and Planning, Marketing Tactics, Email Marketing, B2B Marketing 2 min read. Email Segmentation and Why It Matters Lisa Shepherd Apr 10, 2017 10:30:00 AM In today’s world, online B2B marketing is an efficient and cost effective way of advertising your... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Tradeshows 3 min read. How to Prepare for a Tradeshow Lisa Shepherd Apr 3, 2017 10:30:00 AM Tradeshows can be a valuable part of a B2B marketing plan as they provide a great opportunity to... Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 2 min read. 4 Reasons Why You Need To Hire A Photographer Lisa Shepherd Mar 20, 2017 10:30:00 AM Thinking about refreshing your brand, website or updating your sales toolkit? You need to choose... Read more
B2B Marketing, Women in B2B 2 min read. 2017’s Big Hit and Big Miss in B2B Marketing Mezzanine Growth Mar 13, 2017 10:30:00 AM Two events this year have B2B companies making headlines. It's rare for business-to-business (B2B)... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, B2B Sales 3 min read. Practical Tips for B2B Sales Management Greatness Lisa Shepherd Mar 6, 2017 10:30:00 AM You always know when you're talking with somebody who has spent a lifetime at their trade, honing... Read more
Social Media, Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing, B2B Sales, Branding 2 min read. The Importance of Foundational Activities Lisa Shepherd Feb 27, 2017 10:30:00 AM When we conduct your b2b marketing audit we look to establish a solid foundation for us to build... Read more
SEO, Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 3 min read. Importance Of SEO In Your Website Strategy Lisa Shepherd Feb 22, 2017 8:06:38 AM Search Engine Optimization (SEO) and website strategy go hand in hand like two birds of a feather.... Read more
Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 3 min read. What an outdated website communicates about you Lisa Shepherd Feb 13, 2017 10:30:00 AM Perception is stronger than reality. Your website isn’t just a marketing tool it is a... Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 2 min read. 6 Tips to Boost Your Profile on LinkedIn Lisa Shepherd Feb 6, 2017 10:30:00 AM With over 467 million users worldwide, LinkedIn is considered the most professional and effective... Read more
Marketing Strategy and Planning, Email Marketing 2 min read. Tips To Improve Email Engagement Lisa Shepherd Jan 30, 2017 10:30:00 AM Email marketing is one of the most popular tools in the business to business marketing tool-belt.... Read more