Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 3 min read. Is Google+ worth it for business to business? Lisa Shepherd Sep 5, 2017 10:30:00 AM Google, Google, Google. Every online marketer has a portion of their life dedicated to obsessing... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 2 min read. What is Agile Marketing and Why is it Important? Lisa Shepherd Aug 28, 2017 10:30:00 AM Agility by definition is the ability to move, think or understand quickly and with ease.[1]... Read more
Social Media, Marketing Tactics, B2B Marketing 3 min read. Are LinkedIn Ads Worth The Money? Lisa Shepherd Aug 21, 2017 10:30:00 AM Social media has become a staple in everyday life. With a projected 2.95 billion users this year, ... Read more
Outsourced Marketing, Marketing Tactics, B2B Marketing, Inbound Marketing 3 min read. In-House or Outsourced Marketing: A Comparison Lisa Shepherd Aug 8, 2017 10:30:00 AM B2B companies are struggling to make their sales teams more effective. One of the ways they can... Read more
Website, Marketing Tactics, B2B Marketing 3 min read. No. More. Sliders! Lisa Shepherd Jul 31, 2017 10:30:00 AM You’ve gone to a new website, it loads and the top image catches your eye. You read the heading and... Read more
Marketing Tactics, B2B Marketing 2 min read. 4 Reasons Why White Space is Important in Design Lisa Shepherd Jul 24, 2017 10:30:00 AM In B2B marketing there are a variety of tactics that require design, including print and online... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Inbound Marketing, Strategic Marketing 2 min read. Strategies to Engage Sales with Inbound Marketing Lisa Shepherd Jul 17, 2017 10:30:00 AM You have a great marketing strategy and feel good about it. Marketers often join sales meetings and... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 3 min read. How did we do? A review of our 2017 B2B Marketing Trends Predictions Lisa Shepherd Jun 26, 2017 10:30:00 AM Every year in our blog we predict the B2B marketing trends that we will experience the following... Read more
SEO, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, CASL, Strategic Marketing 2 min read. 4 Reasons to Invest in SEO Lisa Shepherd Jun 12, 2017 10:30:00 AM When was the last time you Googled for the services/products you offer? Go ahead and try it now. If... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, CASL, Strategic Marketing 3 min read. CASL Transition Period Ends on July 1st: Are You Ready? Lisa Shepherd Jun 5, 2017 10:30:00 AM CASL, Canada’s Anti-Spam Legislation or Bill C28, has been in effect since July 1st, 2014 and all... Read more