Marketing Tactics, Content Marketing, Strategic Marketing 2 min read. 4 Steps To Creating A Video Lisa Shepherd May 29, 2017 10:30:00 AM If you’ve read our recent post Why Videos and When to Use Them then you are probably pretty excited... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Content Marketing, Strategic Marketing 2 min read. 5 Reasons Why You Should Revisit Old Content Lisa Shepherd May 22, 2017 10:30:00 AM If your B2B marketing strategy utilizes content marketing and you have been disciplined about... Read more
Marketing Strategy and Planning, Marketing Tactics, Branding 2 min read. Building A New Company Brand Lisa Shepherd May 1, 2017 10:30:00 AM One of the foundational elements that we audit during a marketing consulting engagement is the... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Content Marketing, Strategic Marketing 2 min read. Why Videos And When To Use Them Lisa Shepherd Apr 24, 2017 10:30:00 AM Video marketing is one of the more recent additions to the B2B marketing toolbox and it is... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 3 min read. What to Include in a Strategic Marketing Plan Lisa Shepherd Apr 17, 2017 10:30:00 AM Creating a strategic marketing plan for a business-to-business (B2B) company can be a slow and... Read more
Marketing Strategy and Planning, Marketing Tactics, Email Marketing, B2B Marketing 2 min read. Email Segmentation and Why It Matters Lisa Shepherd Apr 10, 2017 10:30:00 AM In today’s world, online B2B marketing is an efficient and cost effective way of advertising your... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Tradeshows 3 min read. How to Prepare for a Tradeshow Lisa Shepherd Apr 3, 2017 10:30:00 AM Tradeshows can be a valuable part of a B2B marketing plan as they provide a great opportunity to... Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 2 min read. 4 Reasons Why You Need To Hire A Photographer Lisa Shepherd Mar 20, 2017 10:30:00 AM Thinking about refreshing your brand, website or updating your sales toolkit? You need to choose... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, B2B Sales 3 min read. Practical Tips for B2B Sales Management Greatness Lisa Shepherd Mar 6, 2017 10:30:00 AM You always know when you're talking with somebody who has spent a lifetime at their trade, honing... Read more
Social Media, Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing, B2B Sales, Branding 2 min read. The Importance of Foundational Activities Lisa Shepherd Feb 27, 2017 10:30:00 AM When we conduct your b2b marketing audit we look to establish a solid foundation for us to build... Read more