SEO, Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 3 min read. Importance Of SEO In Your Website Strategy Lisa Shepherd Feb 22, 2017 8:06:38 AM Search Engine Optimization (SEO) and website strategy go hand in hand like two birds of a feather.... Read more
Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 3 min read. What an outdated website communicates about you Lisa Shepherd Feb 13, 2017 10:30:00 AM Perception is stronger than reality. Your website isn’t just a marketing tool it is a... Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 2 min read. 6 Tips to Boost Your Profile on LinkedIn Lisa Shepherd Feb 6, 2017 10:30:00 AM With over 467 million users worldwide, LinkedIn is considered the most professional and effective... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 2 min read. 4 Tips for Strategic Marketing Planning That Work Lisa Shepherd Jan 23, 2017 10:45:00 AM In our recent whitepaper on strategic marketing planning for Business-to-Business (B2B) companies,... Read more
Marketing Strategy and Planning, Marketing Tactics, Email Marketing, B2B Marketing, Strategic Marketing 3 min read. Five Tips For Leveraging Email To Re-Engage Existing Clients Lisa Shepherd Jan 16, 2017 10:30:00 AM When it comes to marketing products and services in the B2B industry, marketers put a lot of focus... Read more
Marketing Strategy and Planning, Marketing Tactics 2 min read. How To Develop Your Buyer Personas Lisa Shepherd Jan 5, 2017 10:30:00 AM Buyer or customer personas are fictional, generalized representations of your ideal customers and... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Content Marketing 2 min read. Whitepaper vs. Article – The Differences and When to Use Each? Lisa Shepherd Dec 5, 2016 10:30:00 AM We’ve all heard it before; in the world of marketing, content is king! But is all content created... Read more
Marketing Strategy and Planning, Marketing Tactics 4 min read. Webinars 101: Why They’re Awesome And How To Be Great At Them Lisa Shepherd Nov 28, 2016 10:30:00 AM More than 65% of business-to-business (B2B) marketers rank webinars as one of their top marketing... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 2 min read. The 5 Most Influential B2B Marketing Trends for 2017 Lisa Shepherd Nov 21, 2016 10:16:05 AM Perhaps the most exciting thing about working in B2B marketing is the pace at which new technology... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 2 min read. 4 Lessons Your Competitors Can Teach You About Your Strategy Lisa Shepherd Oct 17, 2016 9:30:00 AM Who thinks to check out their competitor’s marketing tactics as they’re building their own? We do!... Read more