Outsourced Marketing, Marketing Strategy and Planning, Marketing Tactics < 1min read. Video: Mezzanine's Marketing Department Service Lisa Shepherd Mar 6, 2014 3:01:15 PM Not sure what our B2B marketing department service is? Or if outsourcing your marketing is the... Read more
Marketing Tactics, Market Research, Competitive Intelligence 1 min read. Is qualitative research still applicable? Mezzanine Growth Feb 27, 2014 3:18:51 AM With online analytics transforming research and competitive intelligence, companies feel pressured... Read more
Marketing Tactics 2 min read. Don't forget about your business card! Lisa Shepherd Feb 25, 2014 4:15:17 AM It’s the first thing you pull out when meeting a new prospect – so why is it not top of mind when... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 2 min read. B2B Marketing tools you should use more in 2014 Lisa Shepherd Dec 17, 2013 6:01:24 AM As we look forward to 2014, one of the best things you can do to get great marketing results next... Read more
Marketing Strategy and Planning, Marketing Tactics 2 min read. 5 simple ways to get your existing customers to buy more product Lisa Shepherd Dec 5, 2013 2:58:02 PM There are numerous ways to increase revenue from a product; engage new customers within your target... Read more
Marketing Consulting, Marketing Strategy and Planning, Marketing Tactics 3 min read. How to Market to Disaster Victims Lisa Shepherd Nov 5, 2013 5:03:46 AM The fine art of promoting your disaster-recovery services without seeming like a jerk Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, Content Marketing 2 min read. How To Use Social Media As An Effective B2B Marketing Tool Lisa Shepherd Oct 17, 2013 11:00:14 AM Social media may not initially seem like the best marketing tool for a B2B company; however, there... Read more
Marketing Strategy and Planning, Marketing Tactics 2 min read. Should B2B Marketers Spend Time On Whitepapers? Lisa Shepherd Oct 16, 2013 12:10:00 PM We all have a finite amount of time to spend on marketing activities, so it’s important to allocate... Read more
Marketing Tactics 2 min read. Is cold calling working for you? Mezzanine Growth Oct 8, 2013 4:39:01 PM In my experience, cold calling as a singular effort is a waste of time. It is a dated method that... Read more
Marketing Tactics 2 min read. How to turn your distributors into sales powerhouses Mezzanine Growth Oct 3, 2013 4:41:38 PM Many B2B companies sell through distributors and know the relationships they have with them are key... Read more