B2B Marketing Blog

Linda Wu-Dunphy

27 Feb 2014

Is qualitative research still applicable?

With online analytics transforming research and competitive intelligence, companies feel pressured to ride the growing trend to ensure they are not falling behind. So does qua...

19 Nov 2013

How Effective is Customer Satisfaction Measurement for B2B Companies?

Customer satisfaction measurement can be a tricky topic for many companies to manage, particularly when dealing with “big name” clients. Here are some tips for how to ensure t...

26 Sep 2013
Marketing Tactics Brand | 2 min read

Which B2B companies should invest in branding – and which shouldn’t

How do you measure the ROI on branding development for B2B? Are you convinced that building a strong brand foundation is critical to your company? Read on to learn why you mig...