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B2B Marketing Blog

Lisa Shepherd

Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.
26 Mar 2020

How To Handle Marketing In A Crisis - Advice From B2B Marketing Experts

If you’re responsible for sales or marketing in a business-to-business (B2B) company, chances are you're thinking about how to handle things through the COVID-19 crisis. Your ...

08 Mar 2020

A Tribute To The Brilliant And Passionate Women in B2B

When you look at the leadership ranks of business-to-business companies, you don't see many women. While there have been growing cries for more women at the leadership and boa...

25 Feb 2020

How Many Times Should You 'Touch' Your Prospect, Without Harassing Them?

Everybody is dealing with information overload these days. The average person in North America gets 5,000 - 30,000 brand messages a day - from billboards to radio to emails to...

18 Feb 2020

How Come My Marketing Isn't Working? 6  Reasons You Might Not Realize.

You know that expression 'Can't see the forest for the trees'? Sometimes you can work so hard on something that you start to lose perspective on it. That happens in B2B market...

11 Feb 2020

How To Prevent 3 Common Lead Generation Mistakes That B2B Marketers Make

When lead generation is running well, everyone is happy - the sales team, company management and marketing leadership leave the lead generation team alone and probably don't e...

04 Feb 2020
Marketing Agency | 2 min read

The Mezzanine Group Named A Top Canadian Digital Marketing Firm by Clutch

Here at The Mezzanine Group, we know it can be hard  to achieve long-term growth objectives while dealing with day to day business needs. From managing your operations, coachi...

28 Jan 2020

7 Ways To Make A Bigger Splash With Your Marketing Content

The heart of good marketing in business-to-business (B2B) companies is content. Content comes in many flavors, from blogs to videos to case studies and more. It's also been ca...

21 Jan 2020

Our Top 10 Business-to-Business Sales & Marketing Articles of 2019

Business-to-business professionals do a lot of research online about how to increase sales through marketing. New trends and tools arise each year, and some topics (like strat...

17 Dec 2019
Marketing Agency | 7 min read

How To Make A Healthy Choice About Which Marketing Agency To Work With

Whether you need some additional support to execute your marketing campaigns, you need to create a strategic marketing plan, or you need lead generation to fill up your sales ...

10 Dec 2019

6 Ways Strategic Marketing Impacts The Growth Of Manufacturing And Services Companies

Marketing is a function whose time has come in the business-to-business world.  For most of its history, business-to-business (B2B) companies like manufacturers focused on sal...