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Does this sound familiar: "We spent over $100,000 on marketing last year and I feel like all we got...
Posts by Lisa Shepherd:
Thanks to everyone who contributed to my first Ask-Me-Anything session. We had some great...
The first sentence on Mezzanine’s website says, “We help B2B companies accelerate sales with...
Lisa Shepherd, was recently interviewed by Salesforce.com about her latest book, The Radical Sales...
There are many ingredients that go into a good working relationship between a B2B company and its...
This article originally appeared in ProfitGuide.com. Small and mid-sized B2B firms regularly find...
This past spring, Mezzanine hosted a “marketing speed dating” session, where leaders and marketers...
For fans of the Toronto Blue Jays, August 2015 was a month for the history books. And now they’ve...
Everyone thinks marketing is easy. But it’s a business function like any other, and it takes time...
Do you feel like your company’s marketing function is inefficient? You’re not alone. Professionals...