Posts by Lisa Shepherd:

Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.

This article originally appeared on B2B News Network. Cold calling - a thing of the past? One of...

Social media can be your best friend and your worst enemy. It’s a double edged sword and needs to...

Since the launch of The Radical Sales Shift, we’ve been publishing the twenty lessons on the...

Here’s a surprising fact for business-to-business companies: PR is one of the most powerful tools...

Before joining The Mezzanine Group as a Marketing Director, I was the Vice President of Marketing...

59% of the Canadian population may use Facebook, but when it comes to B2B, LinkedIn is where you...

As part of the launch of The Radical Sales Shift, we held a "marketing speed dating" session to...

When you've just started a marketing program for your B2B company, how long will it be before you...

Beware the pretty marketer. I’m not suggesting you shouldn’t hire attractive people to work as your...

Thanks to Robert Gold for interviewing me about The Radical Sales Shift on his podcast.

B2B marketing blog