Sales and Marketing Alignment, Outsourced Marketing 3 min read. 3 Vital Steps for Turning Marketing into Sales Lisa Shepherd Mar 16, 2015 11:14:00 AM Investing in marketing is a great way to boost revenues. But some companies fail at turning... Read more
Outsourced Marketing, Market Research, Marketing ROI 2 min read. Driving Sales By Analyzing Customer Data - Is It Worth It? Lisa Shepherd Mar 13, 2015 10:40:00 AM The promise of driving sales by analyzing customer data seldom holds true for small and mid-sized... Read more
SEO, Marketing Consulting, Outsourced Marketing, Website, Marketing Strategy and Planning, Marketing Tactics, Marketing ROI, B2B Buyer Behaviour, Content Marketing 3 min read. Creating Killer Content Using Google's Keyword Planner Lisa Shepherd Feb 19, 2015 5:00:00 AM It’s Time to Let Your Prospects Educate Themselves Here, we’ll unveil a step-by-step guide which... Read more
SEO, Outsourced Marketing, Website, Marketing Strategy and Planning, Marketing Tactics, Marketing ROI, B2B Buyer Behaviour, Content Marketing 2 min read. The New Way To Blog: Answer Your Prospects' Questions Lisa Shepherd Feb 12, 2015 5:15:00 AM Improving the Idea-Generation Process Every corporate blogger has experienced it. Fingers hovering... Read more
SEO, Outsourced Marketing, Website, Marketing ROI, B2B Buyer Behaviour 3 min read. 3 Reasons Every Business Should Have an SEO Strategy Lisa Shepherd Feb 2, 2015 3:00:00 AM Search Engine Optimisation Talk of Search Engine Optimization, or, as it’s more commonly referred,... Read more
Outsourced Marketing, Marketing Strategy and Planning 2 min read. How much does good marketing really cost? Mezzanine Growth Jan 29, 2015 10:00:00 AM If you want your marketing to make a difference, follow these benchmarks One of the most frequent... Read more
Marketing Strategy and Planning 2 min read. New to Marketing? Here's How to Get Results. Lisa Shepherd Jan 27, 2015 2:23:55 PM One of the most common questions that B2B company owners ask is: "Our company is new to marketing,... Read more
Marketing ROI 2 min read. How much time does good marketing take? Mezzanine Growth Jan 15, 2015 4:48:00 AM Who should be spending time on marketing within your B2B organization? Lately we’ve been writing... Read more
Marketing Strategy and Planning, Marketing ROI 1 min read. How to Tell if Your Marketing is Working Lisa Shepherd Nov 19, 2014 11:37:46 AM If you're not getting marketing results after 4 months, it's time to ask some questions. Because... Read more
Marketing ROI 2 min read. When Will Your Marketing Pay Off? Lisa Shepherd Oct 28, 2014 5:35:48 PM You'll need to wait at least 100 days to start getting a return on investment. And it's unrealistic... Read more