Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 2 min read. The B2B Buyer Journey Lisa Shepherd Jul 25, 2016 10:47:56 AM At Mezzanine, we think of the buyer journey in 4 categories: Attract, Convert, Close, Delight. Our... Read more
SEO, Marketing Strategy and Planning, B2B Marketing 2 min read. How to Harness the Power of Google and Supercharge Your SEO Lisa Shepherd Jul 18, 2016 10:49:38 AM In the constantly changing world of online marketing, maintaining a successful digital strategy can... Read more
Marketing Strategy and Planning, B2B Marketing 3 min read. 5 Best Practices from 10+ Years of B2B Marketing in the Trenches Lisa Shepherd Jul 11, 2016 11:14:44 AM Since our inception in 2005 we’ve worked with over 200 B2B (business to business) companies in over... Read more
Social Media, Marketing Strategy and Planning, B2B Marketing 1 min read. 5 Ways to Get A Killer LinkedIn Profile Lisa Shepherd Jul 4, 2016 11:02:54 AM With over 430 million LinkedIn users and growing, you want to make sure that yours meets the... Read more
Marketing Strategy and Planning, B2B Marketing 2 min read. Breathe New Life into Old Contacts with These 5 Steps Lisa Shepherd Jun 27, 2016 10:29:30 AM It’s been said that the cost of acquiring 1 new clients is 6 to 7 times higher than the cost of... Read more
Social Media, Outsourced Marketing, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 3 min read. What We Learned at the Art of Marketing Conference 2016 Lisa Shepherd Jun 20, 2016 10:40:09 AM Our General Manager, Gayle Kosokowsky, attended the Art of Marketing conference in Toronto on June... Read more
Marketing Strategy and Planning, B2B Marketing 2 min read. Does data or intuition lead to better business decisions? Lisa Shepherd May 20, 2016 1:37:44 PM “52 per cent (of Canadian business leaders) rely too much on data and analytics when making... Read more
Marketing Tactics, B2B Buyer Behaviour, B2B Marketing 3 min read. 3 Key Stats That Show How B2B Buying Process Has Changed Lisa Shepherd Apr 15, 2016 12:25:32 PM The boom in digital marketing and e-commerce over the last 5-10 years has changed the B2B... Read more
Marketing Strategy and Planning, B2B Marketing 3 min read. Can you have it all in strategic B2B marketing? Lisa Shepherd Jan 26, 2016 10:00:00 AM Have you heard the expression, ‘Cheap, fast and good; choose two”? It’s a saying that people use to... Read more
B2B Marketing, Content Marketing, B2B Sales 2 min read. Top Ten Articles of 2015 Lisa Shepherd Jan 6, 2016 10:32:59 PM We published about 80 blogs in 2015 - and some were definitely more popular than others! The top... Read more