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The fine art of promoting your disaster-recovery services without seeming like a jerk
Posts about Marketing Consulting (2):
Not too long ago the practice of product launch was not even recognized. Many companies simply...
Every business undergoes a naming process at some point. Most commonly, business names are created...
The competitive challenge for business owners today has never been greater. Competitors match...
Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created...
1 min read.
B2B Decision Making and the Business Case
Throughout our consulting work, we are often asked to help companies evaluate their opportunities...
Years ago at a conference, I heard a now-former publisher of Chatelaine talk about doing what she...
You’ve got two customers? They’re the big one and the little one. As soon as you have more than one...
In this 30 second video, Richard Grefé, Executive Director of AIGA, the professional association...
What’s the big, un-solvable problem in your industry? In your business? Are the suppliers too...