20 B2B marketers share their knowledge. I recently interviewed 20 fantastic Business-to-business...
B2B marketing blog
Posts by Lisa Shepherd:
Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.
2 min read.
3 Bonus Lessons from The Radical Sales Shift
Three bonus lessons from The Radical Sales Shift just for ProfitGuide readers. Follow these...
Revenues missing target? Here's one simple way to make your salespeople more successful.
Have you just been given the task of mapping out your company’s strategic marketing plan? It can...
B2B marketers share their expertise at the AMA panel. I was recently invited to moderate a panel...
A lot of companies think that an in-house marketing manager is the only way to get effective...
3 min read.
3 Vital Steps for Turning Marketing into Sales
Investing in marketing is a great way to boost revenues. But some companies fail at turning...
The promise of driving sales by analyzing customer data seldom holds true for small and mid-sized...
SEO,
Marketing Consulting,
Outsourced Marketing,
Website,
Marketing Strategy and Planning,
Marketing Tactics,
Marketing ROI,
B2B Buyer Behaviour,
Content Marketing
3 min read.
Creating Killer Content Using Google's Keyword Planner
It’s Time to Let Your Prospects Educate Themselves Here, we’ll unveil a step-by-step guide which...
SEO,
Outsourced Marketing,
Website,
Marketing Strategy and Planning,
Marketing Tactics,
Marketing ROI,
B2B Buyer Behaviour,
Content Marketing
2 min read.
The New Way To Blog: Answer Your Prospects' Questions
Improving the Idea-Generation Process Every corporate blogger has experienced it. Fingers hovering...